“Lagom" Not too much & not too little. Just right
My Swedish Love is an Austrian – Swedish brand that follows the Swedish lifestyle of “lagom“. It is the art of living a balanced and happy life. It is the Swedish philosophy of enjoying balance in every aspect of life – from work and leisure to family and food, and everything in between.
We want to help you to incorporate "lagom" into your life!
My name is Valerie and I am born and raised in Austria. Over 10 years ago I fell in love with my husband Christofer, who is Swedish. During several visits to Sweden, I also fell in love with the country, the people and the way of living.
Last year I gave birth to our beautiful daughters Sofia & Luisa.Now being an Austrian-Swedish family, we want to incorporate the best of both cultures in the way we raise them. Being balanced, modest and thankful for what we have.
Our brand stands for minimalistic, clean, timeless, simple design using long-lasting, ecologically friendly and high-quality materials that you and your little ones will love.
Our products are manufactured and individualized in Austria and inspired by Swedish design. All materials and fabrics are carefully selected and the products are organic and ethically produced.
Furthermore, the materials are mainly from local producers. The wood for example, comes from the Böhmerwald in Upper Austria. Our partners, “Alom – Böhmerwaldwerkstatt” in Aigen-Schlägl, “Pro Mente” and “Geschützte Werkstätten” in Salzburg, are creating the final products. They are great integrative partners, which are creating jobs for people with social disadvantages.